Purpose and Goals
Purpose
The purpose of this portfolio website is to showcase my expertise as a marketing and communication specialist. It will serve as a professional platform to highlight my skills, experience, and accomplishments in digital marketing, public relations, and strategic communication. This website will act as a personal brand hub, allowing potential employers, clients, and industry peers to explore my work and capabilities.
Goals
- Present my professional background, achievements, and expertise in digital marketing.
- Highlight key projects, campaigns, and case studies that demonstrate my impact.
- Offer insights through blog content on marketing trends, strategies, and industry analysis.
- Provide a way for potential employers or collaborators to connect with me.
- Establish credibility and visibility in the digital marketing industry.
Target audience
- Employers & Recruiters – Companies seeking a marketing and communication specialist.
- Potential Clients – Businesses looking for marketing consulting or digital marketing services.
- Industry Peers & Networking Contacts – Professionals in marketing and communication interested in collaboration or knowledge sharing.
The website description
The website will feature:
- Home Page – A professional introduction with a summary of my expertise.
- About Me – My professional background, education, and career journey.
- Portfolio – Case studies and successful marketing campaigns.
- Blog – Articles on digital marketing trends, SEO, and business strategies.
- Resume & Contact – A downloadable resume and a contact form for inquiries.
Final Product as Part of My Portfolio
The website will be a live demonstration of my digital marketing skills, incorporating SEO best practices, user-friendly design, and compelling content. It will serve as a dynamic resume, reflecting my expertise in website optimization, content strategy, and personal branding.
Hosting
Provider Selection Rationale
I choose the Bluehost Plus Plan because:
– Compared to other Bluehost plans:
+ In contrast to the Basic Plan, which supports 10 websites, the Plus Plan allows hosting of up to 50 websites. This is perfect for expanding beyond just one travel blog future.
+ With 40 GB of SSD storage, the Plus Plan offers plenty of space for my content, including high-resolution travel photos and videos. The Basic Plan, however, is limited to hosting a single website with 10 GB of storage, which could be restrictive if I expect growth or require more space for media-rich content.
+ This plan offers a complimentary domain name for the first year, making it easier to establish my online presence.
+ An SSL certificate is provided, ensuring my website remains secure and reliable for visitors visitors.
+ The Pro Plan includes advanced features and increased performance but is priced significantly higher. For a personal travel blog, the resources offered in the Plus Plan are typically sufficient.
– Compared to other providers:
+ Hostinger provides lower initial prices; however, their plans may be limited in terms of storage and performance. In contrast, Bluehost’s Plus Plan offers a stronger set of features ideal for a developing WordPress site.
+ Although GoDaddy is a prominent hosting provider, Bluehost stands out for its excellent integration with WordPress, delivering optimized performance and specialized support.
+ Bluehost’s Plus Plan presents a rich array of features at a competitive price, making it an excellent option for hosting a WordPress-based travel blog. Its effective balance of performance, storage, and scalability is well-suited for bloggers eager to build and enhance their online presence.